Ross Crump is a multi-award winning creative & strategist currently overseeing the US expansion of NewGen - the social creative agency for brands and creators. With over a decade of experience, Ross provides support to global brands & agency leaders, helping them to think differently about how they connect with their consumers. Read Ross’ latest industry thoughts here.
Recent Clients
Areas of Expertise
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Whether it’s diversifying your consumer base or helping to shift your business perception, Ross has advised global brands on strategy-led approaches to success. Ross also collaborates with brands to host strategic workshops in order to drive teams towards their business goals.
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Through his experience of leading the global expansion of a multi-award-winning agency, from start-up to over 100 people, Ross brings a strategic and pragmatic view to any conversation, that is considerate of the multiple factors that go into running a successful business in today’s market.
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Whether it’s on-set or on-screen, Ross has provided creative direction to dozens of campaigns for brands like Samsung, KFC, JBL to name a few.
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Ross has helped some of the biggest brands in the world launch into gaming. With a distinct focus on data led strategy, Ross challenges the way brands think about gamers to help identify their real opportunities, before establishing multi-channel strategies across global territories.
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With a expert understanding of social media platforms including (but not limited to) Twitch, YouTube, Discord, Reddit, Instagram and Twitter, Ross takes pride in using audience-lead analytics to help brands establish platform-specific approaches.
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Having strategically led hundreds of influencer marketing campaigns, Ross has gained a great understanding of the influencer landscape, the challenges and how to beat them.
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Having pitched to some of the biggest brands on the planet, Ross brings an entirely fresh perspective to the art of winning business. Confidence, creativity and collaboration are at the core of his approach to successfully engaging brands of every level.